I became a Pica Beats fan this year in probably the most indie way possible. My discovery could be a case study in cross-channel indie music synergy. See what I did there with my Jack Doneghy corporate buzzwords slash indie music mash-up? Yeah, it kind of makes my stomach churn too.
Anyway, I was listening to the greatest radio station in Indianapolis, the WITT 91.9 one afternoon when the embedded song below came on the air and, boy was I hooked. I had to have more. I found the album on Bandcamp and proceeded to give them my monies so I could have the whole album. Along with my payment, I included an optional message delivered to the artist that talked about how this song was exactly what I needed, when I first heard it. A few days later, I got an email from Ryan Barrett, the creative core of the Pica Beats. He thanked me for the kind note and asked what radio station I heard his work on as he was always looking for the right avenues that would support his music. I gladly told him about WITT. I felt like I was winning by closing this loop between independent artist and independent music radio station. You see? cross-channel independent music synergy (shudder).
Sadly, I learned that the Pica Beats have been retired in lieu of the artists newest project, Fen Wik Ren. Thankfully and apparently by design, this is a familiar iteration of the Pica Beats.
Regarding the actual song and related album, I like the blended haunted, yet warm sound. It's a happy album and has a bit of an island guitar feel delivered through an indie rock lens. I hate using the term indie rock to try and describe a sound, but I'm limited in my ability to describe said sound. The background and supporting vocals accentuate the lead vocal tracks. It's a clean sound that fits a lot of moods and times of day, which are to me very important criteria. Regardless, the album has four or five solid tracks which makes the whole album a success.
So, with this Think Kit lifeline I urge you to go to his Bandcamp page and pick up this gem of an album, "Better in Color."